The Name (White-Label Products) Come from Packaging Picture
Some websites provides white labels to successful brands to enable them concentrate on services
The name has originated from the white labels image on the packaging where the trade dress of the marketer finds place. The origin dates back to vinyl records. At that time, DJs used to take out the label from a known record, concealing the actual source of that record from other DJs. The removal of labels from DJ records popularizes the term white label record.
In general, white label production is for generic electronics manufactured at a large scale, such as television sets and DVD players. A number of companies keep a sub-brand for their products and these brands are particularly used by them. For example, you can sell a DVD player model-A from brand-A, which is also sold as model-B by brand-B.
Some websites provides white-label software to successful brands to enable them concentrate on services rather than investing in the creation of technology and infrastructure establishment. To illustrate, until recently, Waterstones website was run by Amazon.co.uk, and LoveFilm run the DVD Rental services of TESCO. Most of the store brand or private brand products in supermarkets are provided by companies which sell to more than one supermarket, bringing change in labels only. Besides, a few manufacturers produce generic brand labels at low-cost, with just the products name, like Cola.
Sometimes, smaller banks pass on their credit-card operations to the bigger banks. Cards are issued and processed by larger banks in the form of white label cards, usually for a fee. This process of outsourcing enables smaller banks to give a brand name to the cards without spending on the infrastructure, which would else lead to excessive overhead.
